Pos Bloc Medan: A Sustainable Heritage Tourism Model for North Sumatra

Ellya Tambunan

doi:10.59890/ijetr.v2i4.133

Authors

Ellya Tambunan Politeknik Pariwisata Medan

DOI:

https://doi.org/10.59890/ijetr.v2i4.133

Keywords:

Pos Bloc Medan, Heritage Tourism, Sustainable Tourism, Cultural Preservation, Msmes

Abstract

This research investigates the potential of Pos Bloc Medan to serve as a sustainable heritage tourism model for North Sumatra. Pos Bloc Medan, a historical icon of the Dutch East Indies era, offers a unique blend of architectural heritage, cultural experiences, and economic opportunities. Through its preservation and revitalization, Pos Bloc Medan has emerged as a significant tourist attraction, drawing visitors with its "Something to see, Something to do, and Something to buy" appeal. The presence of a mini-museum within the complex enhances the cultural experience for tourists. Moreover, Pos Bloc Medan has fostered the growth of local MSMEs by providing a platform for them to showcase and sell their handicrafts and culinary creations. The integration of cultural events, such as live music performances, further enriches the visitor experience and contributes to a vibrant cultural atmosphere. This study concludes that Pos Bloc Medan exemplifies a successful model for sustainable heritage tourism, demonstrating how the preservation of historical sites can contribute to economic growth, community development, and cultural enrichment within a region.

References

Arifin, BS (2018). Preservation of the historical site of Batur Agung as a historical tourism object in Banyumas Regency (Doctoral dissertation, Muhammadiyah University of Purwokerto).

Hadiyanta, E., (2015). Cultural Heritage Area of DI Yogyakarta: Image, Identity, and Spatial Branding. DI Yogyakarta, Indonesia.

https://kbbi.web.id/pariwisata, Definition of Tourism.

https://sumut.antaranews.com/berita/506025/pos-bloc-medan-resmi-dibuka-untuk-umum, History of Posbloc.

https://www.posindonesia.co.id/en/article/detail/231/pos-bloc-medan-resmi-dibuka-untuk-umum, History of Posbloc.

Kartika, T., & Fajri, K. (2017). Development of Heritage Tourism as an Attraction of Cimahi City. Journal of Resort and Leisure Management, 14(2), 35-46.

Sinaga, DRS (2020). The Influence of Accessibility and Attractiveness on Tourist Loyalty with Amenities as an Intervening Variable at the Tuk-Tuk Siadong Tourist Destination, Samosir Regency. Tourism Law Number 10 of 2009.