Digital Marketing Based Purchasing Decisions, Product Quality and Price
DOI:
https://doi.org/10.59890/ijma.v3i1.219Keywords:
Digital Marketing, Product Quality, Price, Purchase DecisionAbstract
This puzzle media is used by children when developing cognitive aspects, especially the ability to recognize numbers. Types of puzzle media such as fruits are equipped with alphabet letters and fruit shapes around them so that puzzle media has a positive impact on children's growth and development. Many businesses are developing in the children's puzzle toy industry, one of which is CV. Fun Wood Indonesia. This study aims to analyze the influence of digital marketing, product quality and price on purchasing decisions at CV. Fun Wood Indonesia. The subjects of the study were consumers of CV. Fun Wood Indonesia. The design of this study uses descriptive and verification research methods with a quantitative approach. The data collection mechanism is with literature studies and field studies. The instrument testing method uses validity tests, reliability tests and classical assumption tests. The data analysis methods used are path analysis, determination coefficient analysis, and significance tests. The results of the study indicate that partially and simultaneously digital marketing, product quality and price have a direct and positive influence on consumer purchasing decisions at CV. Fun Wood Indonesia.
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