Impact of Social Media Marketing on Consumer Behavior – A Study on Purchasing Home-Decor Products in Bangladesh

Golam Hukkani; Shahria Rahman; Ashik Abdullah

doi:10.59890/ijaeam.v3i1.227

Authors

Golam Hukkani Bangladesh University of Professionals
Shahria Rahman Bangladesh University of Professionals
Ashik Abdullah Bangladesh University of Professionals

DOI:

https://doi.org/10.59890/ijaeam.v3i1.227

Keywords:

Social Media Marketing, Consumer Behavior, Home Decor, Purchase, Digital Marketing

Abstract

This review paper analyzes the developing link between social media marketing and customer behavior in Bangladesh's burgeoning home décor business. This article synthesizes the current understanding of how social media platforms are transforming consumer decision-making processes in the home décor sector by a thorough examination of existing literature, industry reports, and market surveys. The analysis emphasizes the evolution of conventional purchasing behaviors via digital platforms, especially in urban Bangladesh, where social media has become increasingly essential to consumer lifestyle decisions. Prominent themes identified in the literature encompass the significance of visual content in purchasing decisions, the effect of social proof on customer trust, and the increasing importance of digital word-of-mouth within the home décor sector. This dissertation highlights substantial deficiencies in existing research, especially with the convergence of conventional shopping values and digital marketing within the setting of Bangladesh. This research enhances the theoretical framework of social media marketing in developing markets and offers insights for professionals in the home decor sector

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