Strategies to Increase the Production of Cork Fish Crackers in UMKM in Tanggulangin Sub-District, Sidoarjo District

Abstract

Micro, Small and Medium Enterprises (UMKM) play an important role in Indonesia's economic recovery, contributing 61% to GDP and absorbing 97% of the workforce. In Sidoarjo Regency, culinary MSMEs, especially processed fish such as cork fish crackers, are leading the way. Sidoarjo's fisheries production reached 79,108 tons in 2021, with cork fish (Channa striata) as a potential commodity that requires sustainable management. Cork fish has quality meat and high market demand, with a price of IDR 35,000 to IDR 45,000 per kg. However, the production of cork fish crackers in Tanggulangin is still simple and needs improvement for value maximization and business sustainability. For sustainability, the fisheries sector adopts the zero waste principle, including selective fishing and efficient and innovative utilization of waste. The research objective is to determine the strategy to increase the production of cork fish crackers using the Analytical Hierarchy Process (AHP) method. The research method is This research uses qualitative and quantitative approaches, and uses Analytical Hierarchy Process (AHP) Analysis. The results showed that the calculation of alternative level combinations showed that the first priority was increasing access to capital with an eigenvalue of 0.2384). Increasing access to capital shows that increasing access to capital has an effect on increasing the production of cork fish crackers