Business Development Strategy of Smoked Tilapia Processing in Penatarsewu Village, Tanggulangin Sub-District, Sidoarjo District

Supriyanti Suratman; Apri Arisandi; Teti Sugiarti

doi:10.59890/ijatss.v3i1.155

Authors

Supriyanti Suratman Trunojoyo of University Madura
Apri Arisandi University of Trunojoyo Madura
Teti Sugiarti University of Trunojoyo Madura

DOI:

https://doi.org/10.59890/ijatss.v3i1.155

Keywords:

Payback Period, SWOT Analysis, Tilapia, Aggressive

Abstract

This study aimed to assess the financial viability of the smoked tilapia business and develop a strategic plan for its expansion. Key variables analyzed in this business feasibility study include production cost, revenue, profit, breakeven point (BEP), investment cost, and payback period. The second variable is using SWOT analysis to determine the development strategy of smoked tilapia processing business. The results of the business feasibility study obtained a Payback Period value of 2.54, where the investment return period is 2 years and 5 months, so that the tilapia processing business is feasible and needs to be developed. The results of the SWOT analysis show the position of the business at coordinates (2.22:2.28) in Quadrant I which indicates that an aggressive strategy is the right approach. This is due to the dominance of strengths and opportunities, such as the availability of raw materials, the strategic location of the smoked tilapia village, and the support of the local government and fisheries extension workers who provide training and motivation to business actors

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