Customer Awareness and Usage Towards Digital Payment System in Pollachi Taluk
DOI:
https://doi.org/10.59890/ijasr.v3i3.509Keywords:
Consumer, Digital Payment Systems, Demographics, Awareness, UsageAbstract
The rapid growth of technology and the government's drive towards a cashless economy, digital payment systems have gained significant grip in recent years. However, it is essential to understand how consumers perceive and adopt these systems to ensure their widespread acceptance and usage. This paper aims to provide an overview of the socio-economic profile that is; it investigates the impact of demographics, including age, income, and education level and to know the awareness, and usage level of consumer towards digital payment systems. The study was based on primary and secondary data. A sample of 75 respondents was selected for the study on the basis of convenience sampling and analyzed with the help of percentage analysis, chi-square and Garrett ranking. Finally, the study concludes that there is a significant association between awareness and satisfaction of the users towards digital payment system and it had been found that UPI is considered as the highest usage instrument for transaction purpose by the users
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