A Study on Payment Service Usage, Preferred Gateways and Customer Satisfaction on Digital Payments
DOI:
https://doi.org/10.59890/ijasr.v3i3.510Keywords:
Digital Payments, Payment Services, Payment Gateways, Customer SatisfactionAbstract
This study explores the usage patterns of payment services, preferred payment gateways, and customer satisfaction levels in digital payment applications, based on data collected from 75 respondents. With the rapid adoption of digital payment methods in recent years, understanding consumer preferences and satisfaction is crucial for improving service offerings. The research examines the most commonly used payment services and identifies the gateways preferred by users for various transactions. Furthermore, it assesses the level of customer satisfaction in relation to factors such as ease of use, transaction speed, security, and customer support. The findings highlight key trends in digital payment behaviors and provide valuable insights for businesses and developers aiming to enhance user experience and service efficiency
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