The Influence of Payment Channels and The Development of Accounting Applications on The Operational and Financial Performance of Msmes in Pontianak City and Singkawang City

Abstract

This study examines the combined impact of payment channels and accounting applications on the operational and financial performance of Micro, Small, and Medium Enterprises (MSMEs) in Pontianak and Singkawang, Indonesia. Given the critical role of MSMEs in contributing 60.5% to GDP and 96.9% to employment, effective operational and financial strategies are essential. Using a quantitative approach with data from 80 MSMEs analyzed via SPSS, the findings indicate that payment channels, especially digital methods, significantly enhance both operational and financial performance by improving transaction efficiency and customer satisfaction. In contrast, while accounting applications positively influence financial performance through better cash flow management, they do not significantly impact operational efficiency. The study recommends integrating digital tools into MSME operations and suggests targeted training to improve digital literacy. Additionally, it calls for policymakers to create a supportive ecosystem for technology adoption. Future research should investigate the long-term effects of digital tool adoption and the barriers faced by MSMEs in underserved regions.