Attitude of Women to 2024 Communication Intervention Message on Heat Waves by Nigeria Federal Ministry of Environment: A Case of South-East

Obini Onuchukeu; Uju Onuchukwu

doi:10.59890/ijir.v3i1.183

Authors

Obini Onuchukeu Chukwuemeka Odumegwu Ojukwu University
Uju Onuchukwu Nnamdi Azikiwe University, Nigeria

DOI:

https://doi.org/10.59890/ijir.v3i1.183

Keywords:

Attitude, Communication Intervention, Heat Waves, Federal Ministry of Environment

Abstract

This study explored the attitudes of women in Nigeria's South-East region towards the 2024 communication intervention messages on heat waves issued by the Nigeria Federal Ministry of Environment. The aim was to evaluate awareness, exposure, clarity, relevance, and the likelihood of following these messages, and to offer recommendations for improving their effectiveness. The study utilized a cross-sectional design with a quantitative approach to assess attitudes towards the communication intervention. The study focused on women in three states of Nigeria's South-East region—Anambra, Ebony, and Enugu. A total of 663 women were sampled, with 282 from Anambra, 152 from Ebony, and 229 from Enugu. Data were analyzed using descriptive statistics, cross-tabulations, and ANOVA to determine variations in awareness, clarity, relevance, and response to the heat wave messages. The findings showed among others, that awareness of and attitude to heat waves varied significantly among the states, with Anambra showing higher awareness compared to Ebony and Enugu. Based on the findings, it was recommended among others, that Ministry of Environment should revise communication strategies to ensure messages are clear, actionable, and region-specific

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