User System Analysis on the Shopee Pay Digital Wallet Application Using the Ueq Method
DOI:
https://doi.org/10.59890/ijels.v3i1.170Keywords:
ShopeePay, User Experience, Digital Wallet, UEQ, User FeedbackAbstract
This study evaluates the user experience of the ShopeePay digital wallet application using the User Experience Questionnaire (UEQ) method. The research assessed six dimensions of user experience: attractiveness, clarity, efficiency, reliability, stimulation, and novelty, using a questionnaire completed by 100 active users aged 18-35. Results revealed that ShopeePay provides a positive user experience, with the highest scores for attractiveness (4.43) and clarity (4.45), indicating an appealing and user-friendly design. Despite strong performance, issues such as less intuitive navigation and limited personalization options were identified. Recommendations include improving navigation structure, adding features such as expense analysis and reminders, and offering personalization options to enhance user satisfaction.
References
Annisa, F. D. N., Jaya, J. N. U., & Surmiati. (2022). Evaluating user experience in e-wallet applications using the UEQ method. Journal of Information System Research, 3(3), 242-251.
Megayani, N., Sanosra, A., & Reskiputri, T. D. (2021). Cashless payment systems and user trust in ShopeePay. Budgeting Journal, 3(1), 63-71.
Noor, A., & Hadisaputro, E. L. (2022). User experience analysis using the UEQ method. Journal of Information System Research, 3(4), 672-677.
Hermawan, Y., & Pratama, P. P. (2024). User experience analysis on Digital Wallet X using UEQ. Jurnal Aplikasi Bisnis Kesatuan, 4(1), 1-8.
Sari, G. P., et al. (2024). User acceptance analysis of DANA e-wallet using TAM and Delone McLean methods. International Journal of Management Studies, 6(2), 135-147.
Hardjono, B. H., & Setiyawati, N. (2022). Evaluating e-wallet value propositions using UX Honeycomb. UX Research Journal, 5(1), 15-27.
Cahyani, I., & Sanjaya, R. (2021). Comparative UX evaluation of GoPay and OVO mobile payments. Digital Economy Review, 8(3), 45-58.
Umar, R., Zakilahlfan, A., & Ammatulloh, F. I. (2023). UX principles in e-wallet design. Digital Innovations Journal, 9(2), 121-136.
Lishobrina, L. F., et al. (2023). Factors influencing user satisfaction with GoPay. Finance and Tech Journal, 4(4), 23-39.
Khairina, A., & Sari, T. N. (2023). Consumer purchase behavior on Shopee e-commerce platform. Jurnal Widya, 4(2), 379-390.
Megayani, N., et al. (2021). QR code payment system and user satisfaction in ShopeePay. Budgeting Journal, 3(1), 63-71.
