Implementation of Sharia Economic Strategy in Halal Tourism Development (Case Study of Cacaban Reservoir, Tegal Regency)
DOI:
https://doi.org/10.59890/ijels.v3i2.313Keywords:
Ekonomi Syariah, Pariwisata Halal, Strategi Pemasaran, Kepuasan Wisatawan, Waduk CacabanAbstract
Halal tourism is a rapidly growing sector with significant potential to support local economies and meet the needs of Muslim travelers. This study aims to analyze the implementation of Islamic economic strategies in the development of halal tourism at Waduk Cacaban, Tegal Regency. Using a quantitative approach, this research employs a survey method to measure the factors influencing Muslim tourists' decisions in selecting halal tourism destinations. The results of the linear regression analysis indicate that the availability of halal facilities, location accessibility, and Sharia-based marketing strategies significantly impact tourist satisfaction and loyalty. Furthermore, this study identifies challenges in applying Islamic economic principles, including a lack of awareness among business operators and limited infrastructure. Therefore, optimizing regulations, improving halal facilities, and strengthening marketing strategies are essential to enhance Waduk Cacaban’s competitiveness as a leading halal tourism destination.
References
Ali, A., & Al-Azhar, M. (2020). "The Role of Islamic Economic Principles in Sustainable Tourism Development." Journal of Islamic Marketing, 11(3), 657-673.
Bakar, A. R., & Ahmad, A. (2019). "Halal Tourism: A New Approach in Sustainable Tourism Development." International Journal of Tourism Research, 21(4), 556-564.
Hassan, S. S., & Shafaei, F. (2021). "Exploring the Relationship between Islamic Values and Tourism Development." Journal of Travel Research, 60(5), 1025-1040.
Khan, M. A., & Ali, N. (2022). "Islamic Tourism: A New Paradigm for Economic Growth." Tourism Management Perspectives, 42, 123-130.
Mohsin, A., & Ramli, N. (2020). "The Impact of Islamic Economic Strategies on Halal Tourism Development." International Journal of Hospitality Management, 87, 102-110.
Raza, A., & Shah, S. (2021). "Implementation of Islamic Economic Strategies in Tourism: A Case Study of Malaysia." Journal of Islamic Tourism, 2(1), 45-59.
Salleh, N. M., & Hashim, H. (2019). "Halal Tourism: A Review of the Literature and Future Research Directions." International Journal of Tourism Research, 21(5), 711-724.
Shafie, S. Z., & Othman, M. (2020). "The Role of Islamic Finance in Promoting Halal Tourism." Journal of Islamic Economics, Banking and Finance, 16(1), 45-58.
Siddiqui, M. A., & Rahman, M. (2021). "Islamic Tourism: Opportunities and Challenges." Tourism Management, 82, 104-112.
Sulaiman, M., & Zainal, N. (2022). "Tourism Development in Islamic Perspective: A Case Study of Indonesia." Journal of Tourism and Cultural Heritage, 10(3), 89-101.
Taha, M., & Kamaruddin, M. (2020). "Halal Tourism: Concept, Challenges, and Future Directions." Tourism Management Perspectives, 34, 164-171.
Wahab, A. (2021). "The Role of Community in Halal Tourism Development." Journal of Sustainable Tourism, 29(8), 1320-1335.
Yusof, J., & Rahman, S. (2022). "Integrating Islamic Values in Tourism Development: The Case of Indonesia." International Journal of Tourism Research, 24(1), 52-60.
Zainuddin, Z., & Ibrahim, M. (2020). "Halal Tourism: A New Frontier for Economic Development." Journal of Tourism Research, 18(2), 220-230.
Zulkifli, M., & Latiff, N. (2021). "The Economic Impact of Halal Tourism: A Case Study of Malaysia." International Journal of Hospitality Management, 92, 102-110.
Husain, A., & Rahman, A. (2022). "Islamic Economic Strategies in Enhancing Halal Tourism." Journal of Islamic Economics, Banking and Finance, 16(3), 67-80.
Ismail, R., & Noor, N. (2020). "Sustainable Halal Tourism: An Islamic Perspective." Tourism Management, 78, 104-112.
Latif, K., & Ahmad, S. (2021). "The Role of Islamic Principles in Promoting Sustainable Tourism." Journal of Sustainable Tourism, 29(7), 1190-1205.
Mokhtar, A., & Rahman, M. (2021). "Halal Tourism Development: A Comparative Study." International Journal of Tourism Research, 23(4), 558-570.
Rizal, A., & Ali, M. (2022). "The Future of Halal Tourism: Challenges and Opportunities." Journal of Tourism and Hospitality Management, 10(2), 95-110.
